This box of ”unglowing matches” was made for the 1940 Helsinki Olympic Games, which were eventually cancelled due to the Second World War. It contained 50 matches, 30 of which are left.
The preparations for the 1940 Olympic Games were partly funded by commercial sponsorship. Kauppiaitten Teollisuus Oy was one of the four match manufacturers who paid 100,000 marks for license to use the Olympic rings in marketing their products.