Land Rover Discovery LR3

In 2004, Land Rover introduced the Discovery 3, or LR3 in North America. It was a new design, sharing no components with the outgoing model. It retains the key features of the Discovery, such as the stepped roofline and steeply-raked windscreen. The LR3 name was chosen for North American markets due to negative quality associations with the Discovery name and (according to Land Rover) a preference in the American market for alpha-numeric model designations – the second generation Freelander was also re-designated for the North American market as the LR2.