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Like many towns in Pennsylvania, Meadville, where the Barcos lived, was surrounded by mountains that obstructed the TV signals reaching in from nearby cities.
Barco, who was then the solicitor of the Meadville School District, went home and pursued his idea in his spare time, approaching RCA about its master antenna technology. RCA referred him to Milton Shapp, whose Jerrold Electronics built community antenna systems and manufactured the equipment that went into them.
The two met in 1952 and soon after, Barco formed Meadville Master Antenna Inc. (MMA), hiring Jerrold to provide equipment for the three-channel system. MMA was an instant hit.
http://cablecenter.org/1998-honorees/george-barco.html