Samwell is a rather lazy middle-aged domestic pig, who appreciates his peaceful life and attaches great importance to his daily five meals and his morning mud bath. The smart, self-confident meanie loves to tell strangers on the street what he thinks and to make fun of them. As a successful pub owner, he likes to let his staff work for him and as an organizer of weekly poker rounds in his bar, he doesn't let it be a rag to join in and take away his guests.